GÜLMEZ, E. Purpose-Driven Marketing Wars: Dishwashing Detergent Brands' Purpose-Driven Marketing Campaigns in Turkey. 2022. In Cases on Digital Strategies and Management Issues in Modern Organizations , IGI Global, Hershey, 200-236.

GÜLMEZ, E., (2022). Purpose-Driven Marketing Wars: Dishwashing Detergent Brands' Purpose-Driven Marketing Campaigns in Turkey. Cases on Digital Strategies and Management Issues in Modern Organizations (pp.200-236), Hershey: IGI Global.

GÜLMEZ, EMRAH. "Purpose-Driven Marketing Wars: Dishwashing Detergent Brands' Purpose-Driven Marketing Campaigns in Turkey." In Cases on Digital Strategies and Management Issues in Modern Organizations , 200-236. Hershey: IGI Global, 2022

GÜLMEZ, EMRAH. "Purpose-Driven Marketing Wars: Dishwashing Detergent Brands' Purpose-Driven Marketing Campaigns in Turkey." Cases on Digital Strategies and Management Issues in Modern Organizations , IGI Global, 2022, pp.200-236.

GÜLMEZ, E. (2022) "Purpose-Driven Marketing Wars: Dishwashing Detergent Brands' Purpose-Driven Marketing Campaigns in Turkey", Cases on Digital Strategies and Management Issues in Modern Organizations . Hershey: IGI Global.

@bookchapter{bookchapter, author ={EMRAH GÜLMEZ}, chaptertitle={Purpose-Driven Marketing Wars: Dishwashing Detergent Brands' Purpose-Driven Marketing Campaigns in Turkey}, booktitle={ Cases on Digital Strategies and Management Issues in Modern Organizations}, publisher={IGI Global}, city={Hershey},year={2022} }