DOĞAN, S. And ERDOĞAN, B. Z. 2020. The Moderating Role of Celebrity-Product Match-up on the Effect of Identification on Attitude Towards Advertising and Purchase Intention. ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES , vol.15, no.2 , 603-623.

DOĞAN, S., & ERDOĞAN, B. Z., (2020). The Moderating Role of Celebrity-Product Match-up on the Effect of Identification on Attitude Towards Advertising and Purchase Intention. ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES , vol.15, no.2, 603-623.

DOĞAN, SEMRA, And BAYRAM ZAFER ERDOĞAN. "The Moderating Role of Celebrity-Product Match-up on the Effect of Identification on Attitude Towards Advertising and Purchase Intention," ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES , vol.15, no.2, 603-623, 2020

DOĞAN, SEMRA And ERDOĞAN, BAYRAM Z. . "The Moderating Role of Celebrity-Product Match-up on the Effect of Identification on Attitude Towards Advertising and Purchase Intention." ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES , vol.15, no.2, pp.603-623, 2020

DOĞAN, S. And ERDOĞAN, B. Z. (2020) . "The Moderating Role of Celebrity-Product Match-up on the Effect of Identification on Attitude Towards Advertising and Purchase Intention." ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES , vol.15, no.2, pp.603-623.

@article{article, author={SEMRA DOĞAN And author={BAYRAM ZAFER ERDOĞAN}, title={The Moderating Role of Celebrity-Product Match-up on the Effect of Identification on Attitude Towards Advertising and Purchase Intention}, journal={ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES}, year=2020, pages={603-623} }