Özer, S. And Uğurhan, Y. Z. C. 2025. The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement. Journal of Marketing Analytics , vol.0, no.0 , 1-24.

Özer, S., & Uğurhan, Y. Z. C., (2025). The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement. Journal of Marketing Analytics , vol.0, no.0, 1-24.

Özer, Serhat, And YUSUF ZAFER CAN UĞURHAN. "The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement," Journal of Marketing Analytics , vol.0, no.0, 1-24, 2025

Özer, Serhat And Uğurhan, YUSUF Z. . "The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement." Journal of Marketing Analytics , vol.0, no.0, pp.1-24, 2025

Özer, S. And Uğurhan, Y. Z. C. (2025) . "The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement." Journal of Marketing Analytics , vol.0, no.0, pp.1-24.

@article{article, author={Serhat Özer And author={YUSUF ZAFER CAN UĞURHAN}, title={The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement}, journal={Journal of Marketing Analytics}, year=2025, pages={1-24} }