ÖZATA, F. Z. Segmentation, Targeting and Positioning. 2018. In Principles of Marketing , ANADOLU ÜNİVERSİTESİ, Eskişehir, 161-179.

ÖZATA, F. Z., (2018). Segmentation, Targeting and Positioning. Principles of Marketing (pp.161-179), Eskişehir: ANADOLU ÜNİVERSİTESİ.

ÖZATA, FATMA. "Segmentation, Targeting and Positioning." In Principles of Marketing , 161-179. Eskişehir: ANADOLU ÜNİVERSİTESİ, 2018

ÖZATA, FATMA Z. . "Segmentation, Targeting and Positioning." Principles of Marketing , ANADOLU ÜNİVERSİTESİ, 2018, pp.161-179.

ÖZATA, F. Z. (2018) "Segmentation, Targeting and Positioning", Principles of Marketing . Eskişehir: ANADOLU ÜNİVERSİTESİ.

@bookchapter{bookchapter, author ={FATMA ZEYNEP ÖZATA}, chaptertitle={Segmentation, Targeting and Positioning}, booktitle={ Principles of Marketing}, publisher={ANADOLU ÜNİVERSİTESİ}, city={Eskişehir},year={2018} }