BAŞAR, E. E. And ERCİŞ, A. 2013. Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness. European Conference on Social and Behavioral Sciences .

BAŞAR, E. E., & ERCİŞ, A., (2013). Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness . European Conference on Social and Behavioral Sciences

BAŞAR, ENES, And AYSEL ERCİŞ. "Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness," European Conference on Social and Behavioral Sciences, 2013

BAŞAR, ENES E. And ERCİŞ, AYSEL. "Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness." European Conference on Social and Behavioral Sciences , 2013

BAŞAR, E. E. And ERCİŞ, A. (2013) . "Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness." European Conference on Social and Behavioral Sciences .

@conferencepaper{conferencepaper, author={ENES EMRE BAŞAR And author={AYSEL ERCİŞ}, title={Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness}, congress name={European Conference on Social and Behavioral Sciences}, city={}, country={}, year={2013}}