BİCAL, A. And İSPİR, N. B. 2021. The Effects of Hedonic and Utilitarian Motivations on Consumer Engagement in Gamification. JOURNAL OF EUROMARKETING , vol.30, no.4 , 140-162.

BİCAL, A., & İSPİR, N. B., (2021). The Effects of Hedonic and Utilitarian Motivations on Consumer Engagement in Gamification. JOURNAL OF EUROMARKETING , vol.30, no.4, 140-162.

BİCAL, ADİL, And NEVZAT BİLGE İSPİR. "The Effects of Hedonic and Utilitarian Motivations on Consumer Engagement in Gamification," JOURNAL OF EUROMARKETING , vol.30, no.4, 140-162, 2021

BİCAL, ADİL And İSPİR, NEVZAT B. . "The Effects of Hedonic and Utilitarian Motivations on Consumer Engagement in Gamification." JOURNAL OF EUROMARKETING , vol.30, no.4, pp.140-162, 2021

BİCAL, A. And İSPİR, N. B. (2021) . "The Effects of Hedonic and Utilitarian Motivations on Consumer Engagement in Gamification." JOURNAL OF EUROMARKETING , vol.30, no.4, pp.140-162.

@article{article, author={ADİL BİCAL And author={NEVZAT BİLGE İSPİR}, title={The Effects of Hedonic and Utilitarian Motivations on Consumer Engagement in Gamification}, journal={JOURNAL OF EUROMARKETING}, year=2021, pages={140-162} }