Mkedder, N. And Özata, F. Z. 2023. I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach. Journal of Marketing Analytics , vol.11, no.4 , 1-29.

Mkedder, N., & Özata, F. Z., (2023). I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach. Journal of Marketing Analytics , vol.11, no.4, 1-29.

Mkedder, Nadjim, And FATMA ZEYNEP ÖZATA. "I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach," Journal of Marketing Analytics , vol.11, no.4, 1-29, 2023

Mkedder, Nadjim And Özata, FATMA Z. . "I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach." Journal of Marketing Analytics , vol.11, no.4, pp.1-29, 2023

Mkedder, N. And Özata, F. Z. (2023) . "I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach." Journal of Marketing Analytics , vol.11, no.4, pp.1-29.

@article{article, author={Nadjim Mkedder And author={FATMA ZEYNEP ÖZATA}, title={I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach}, journal={Journal of Marketing Analytics}, year=2023, pages={1-29} }