Crosier, K. Et Al. 1999. The Risk of Collateral Damage in Advertising Campaigns. JOURNAL OF MARKETING MANAGEMENT , vol.15, no.8 , 837-855.

Crosier, K., Hernandez, T., Mohabir-Collins, S., & Erdogan, B. Z., (1999). The Risk of Collateral Damage in Advertising Campaigns. JOURNAL OF MARKETING MANAGEMENT , vol.15, no.8, 837-855.

Crosier, Keith Et Al. "The Risk of Collateral Damage in Advertising Campaigns," JOURNAL OF MARKETING MANAGEMENT , vol.15, no.8, 837-855, 1999

Crosier, Keith Et Al. "The Risk of Collateral Damage in Advertising Campaigns." JOURNAL OF MARKETING MANAGEMENT , vol.15, no.8, pp.837-855, 1999

Crosier, K. Et Al. (1999) . "The Risk of Collateral Damage in Advertising Campaigns." JOURNAL OF MARKETING MANAGEMENT , vol.15, no.8, pp.837-855.

@article{article, author={Keith Crosier Et Al. }, title={The Risk of Collateral Damage in Advertising Campaigns}, journal={JOURNAL OF MARKETING MANAGEMENT}, year=1999, pages={837-855} }