GÜLMEZ, E. Advertising Adaptation: Beyond Standardization and Translation of Ads. 2019. In Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies , IGI Global, Hershey, 145-167.

GÜLMEZ, E., (2019). Advertising Adaptation: Beyond Standardization and Translation of Ads. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (pp.145-167), Hershey: IGI Global.

GÜLMEZ, EMRAH. "Advertising Adaptation: Beyond Standardization and Translation of Ads." In Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies , 145-167. Hershey: IGI Global, 2019

GÜLMEZ, EMRAH. "Advertising Adaptation: Beyond Standardization and Translation of Ads." Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies , IGI Global, 2019, pp.145-167.

GÜLMEZ, E. (2019) "Advertising Adaptation: Beyond Standardization and Translation of Ads", Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies . Hershey: IGI Global.

@bookchapter{bookchapter, author ={EMRAH GÜLMEZ}, chaptertitle={Advertising Adaptation: Beyond Standardization and Translation of Ads}, booktitle={ Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies}, publisher={IGI Global}, city={Hershey},year={2019} }