BAŞAR, E. E. And ERCİŞ, A. 2013. The Effects of Consumers Brand Equity Perceptions on Brand Extension Strategy. 4th European Marketing Conference , (Frankfurt am Main, Germany).

BAŞAR, E. E., & ERCİŞ, A., (2013). The Effects of Consumers Brand Equity Perceptions on Brand Extension Strategy . 4th European Marketing Conference, Frankfurt am Main, Germany

BAŞAR, ENES, And AYSEL ERCİŞ. "The Effects of Consumers Brand Equity Perceptions on Brand Extension Strategy," 4th European Marketing Conference, Frankfurt am Main, Germany, 2013

BAŞAR, ENES E. And ERCİŞ, AYSEL. "The Effects of Consumers Brand Equity Perceptions on Brand Extension Strategy." 4th European Marketing Conference , Frankfurt am Main, Germany, 2013

BAŞAR, E. E. And ERCİŞ, A. (2013) . "The Effects of Consumers Brand Equity Perceptions on Brand Extension Strategy." 4th European Marketing Conference , Frankfurt am Main, Germany.

@conferencepaper{conferencepaper, author={ENES EMRE BAŞAR And author={AYSEL ERCİŞ}, title={The Effects of Consumers Brand Equity Perceptions on Brand Extension Strategy}, congress name={4th European Marketing Conference}, city={Frankfurt am Main}, country={Germany}, year={2013}}