Erdoğan, B. Z. 1999. Celebrity Endorsement: A Literature Review. JOURNAL OF MARKETING MANAGEMENT , vol.15, no.4 , 291-314.

Erdoğan, B. Z., (1999). Celebrity Endorsement: A Literature Review. JOURNAL OF MARKETING MANAGEMENT , vol.15, no.4, 291-314.

Erdoğan, BAYRAM. "Celebrity Endorsement: A Literature Review," JOURNAL OF MARKETING MANAGEMENT , vol.15, no.4, 291-314, 1999

Erdoğan, BAYRAM Z. . "Celebrity Endorsement: A Literature Review." JOURNAL OF MARKETING MANAGEMENT , vol.15, no.4, pp.291-314, 1999

Erdoğan, B. Z. (1999) . "Celebrity Endorsement: A Literature Review." JOURNAL OF MARKETING MANAGEMENT , vol.15, no.4, pp.291-314.

@article{article, author={BAYRAM ZAFER ERDOĞAN}, title={Celebrity Endorsement: A Literature Review}, journal={JOURNAL OF MARKETING MANAGEMENT}, year=1999, pages={291-314} }