BAŞAR, E. E. And ERCİŞ, A. Consumers’ Point of View on Brand Equity and Brand ExtensionStrategies According to the Level of Consumer Innovativeness. 2014. In Interdisciplinary Perspectives on Social Sciences , Cambridge Scholar Publishing, 19-28.

BAŞAR, E. E., & ERCİŞ, A., (2014). Consumers’ Point of View on Brand Equity and Brand ExtensionStrategies According to the Level of Consumer Innovativeness. Interdisciplinary Perspectives on Social Sciences (pp.19-28), Cambridge Scholar Publishing.

BAŞAR, ENES, And AYSEL ERCİŞ. "Consumers’ Point of View on Brand Equity and Brand ExtensionStrategies According to the Level of Consumer Innovativeness." In Interdisciplinary Perspectives on Social Sciences , 19-28. Cambridge Scholar Publishing, 2014

BAŞAR, ENES E. And ERCİŞ, AYSEL. "Consumers’ Point of View on Brand Equity and Brand ExtensionStrategies According to the Level of Consumer Innovativeness." Interdisciplinary Perspectives on Social Sciences , Cambridge Scholar Publishing, 2014, pp.19-28.

BAŞAR, E. E. And ERCİŞ, A. (2014) "Consumers’ Point of View on Brand Equity and Brand ExtensionStrategies According to the Level of Consumer Innovativeness", Interdisciplinary Perspectives on Social Sciences . Cambridge Scholar Publishing.

@bookchapter{bookchapter, author ={ENES EMRE BAŞAR And author ={AYSEL ERCİŞ}, chaptertitle={Consumers’ Point of View on Brand Equity and Brand ExtensionStrategies According to the Level of Consumer Innovativeness}, booktitle={ Interdisciplinary Perspectives on Social Sciences}, publisher={Cambridge Scholar Publishing}, city={},year={2014} }