ÖZER, S. Et Al. 2020. The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand. Journal of Marketing Communications , vol.26, no.6 , 615-635.

ÖZER, S., OYMAN, M., & UĞURHAN, Y. Z. C., (2020). The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand. Journal of Marketing Communications , vol.26, no.6, 615-635.

ÖZER, SERHAT, MİNE OYMAN, And YUSUF ZAFER CAN UĞURHAN. "The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand," Journal of Marketing Communications , vol.26, no.6, 615-635, 2020

ÖZER, SERHAT Et Al. "The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand." Journal of Marketing Communications , vol.26, no.6, pp.615-635, 2020

ÖZER, S. OYMAN, M. And UĞURHAN, Y. Z. C. (2020) . "The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand." Journal of Marketing Communications , vol.26, no.6, pp.615-635.

@article{article, author={SERHAT ÖZER Et Al. }, title={The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand}, journal={Journal of Marketing Communications}, year=2020, pages={615-635} }