DOĞAN, S. And ERDOĞAN, B. Z. 2019. The Moderating Role Of Celebrtiy-Product Match-Up On The Effect Of Identification On Attitude Towards Advertising And Purchase Intention. 28. CIMaR (International Consortium for Marketing Research) , (Ankara, Turkey), 102-134.

DOĞAN, S., & ERDOĞAN, B. Z., (2019). The Moderating Role Of Celebrtiy-Product Match-Up On The Effect Of Identification On Attitude Towards Advertising And Purchase Intention . 28. CIMaR (International Consortium for Marketing Research) (pp.102-134). Ankara, Turkey

DOĞAN, SEMRA, And BAYRAM ZAFER ERDOĞAN. "The Moderating Role Of Celebrtiy-Product Match-Up On The Effect Of Identification On Attitude Towards Advertising And Purchase Intention," 28. CIMaR (International Consortium for Marketing Research), Ankara, Turkey, 2019

DOĞAN, SEMRA And ERDOĞAN, BAYRAM Z. . "The Moderating Role Of Celebrtiy-Product Match-Up On The Effect Of Identification On Attitude Towards Advertising And Purchase Intention." 28. CIMaR (International Consortium for Marketing Research) , Ankara, Turkey, pp.102-134, 2019

DOĞAN, S. And ERDOĞAN, B. Z. (2019) . "The Moderating Role Of Celebrtiy-Product Match-Up On The Effect Of Identification On Attitude Towards Advertising And Purchase Intention." 28. CIMaR (International Consortium for Marketing Research) , Ankara, Turkey, pp.102-134.

@conferencepaper{conferencepaper, author={SEMRA DOĞAN And author={BAYRAM ZAFER ERDOĞAN}, title={The Moderating Role Of Celebrtiy-Product Match-Up On The Effect Of Identification On Attitude Towards Advertising And Purchase Intention}, congress name={28. CIMaR (International Consortium for Marketing Research)}, city={Ankara}, country={Turkey}, year={2019}, pages={102-134} }