ERDOĞAN, B. Z. And Kitchen, P. J. 1998. Managerial mindsets and the symbiotic relationship between sponsorship and advertising. Marketing Intelligence & Planning , vol.16, no.6 , 369-374.

ERDOĞAN, B. Z., & Kitchen, P. J., (1998). Managerial mindsets and the symbiotic relationship between sponsorship and advertising. Marketing Intelligence & Planning , vol.16, no.6, 369-374.

ERDOĞAN, BAYRAM, And Philip J. Kitchen. "Managerial mindsets and the symbiotic relationship between sponsorship and advertising," Marketing Intelligence & Planning , vol.16, no.6, 369-374, 1998

ERDOĞAN, BAYRAM Z. And Kitchen, Philip J. . "Managerial mindsets and the symbiotic relationship between sponsorship and advertising." Marketing Intelligence & Planning , vol.16, no.6, pp.369-374, 1998

ERDOĞAN, B. Z. And Kitchen, P. J. (1998) . "Managerial mindsets and the symbiotic relationship between sponsorship and advertising." Marketing Intelligence & Planning , vol.16, no.6, pp.369-374.

@article{article, author={BAYRAM ZAFER ERDOĞAN And author={Philip J. Kitchen}, title={Managerial mindsets and the symbiotic relationship between sponsorship and advertising}, journal={Marketing Intelligence & Planning}, year=1998, pages={369-374} }