GÜLMEZ, E. Brand Purpose and Purpose-Driven Marketing: The New Digital. 2021. In Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing , IGI Global, Hershey, 330-361.

GÜLMEZ, E., (2021). Brand Purpose and Purpose-Driven Marketing: The New Digital. Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (pp.330-361), Hershey: IGI Global.

GÜLMEZ, EMRAH. "Brand Purpose and Purpose-Driven Marketing: The New Digital." In Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing , 330-361. Hershey: IGI Global, 2021

GÜLMEZ, EMRAH. "Brand Purpose and Purpose-Driven Marketing: The New Digital." Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing , IGI Global, 2021, pp.330-361.

GÜLMEZ, E. (2021) "Brand Purpose and Purpose-Driven Marketing: The New Digital", Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing . Hershey: IGI Global.

@bookchapter{bookchapter, author ={EMRAH GÜLMEZ}, chaptertitle={Brand Purpose and Purpose-Driven Marketing: The New Digital}, booktitle={ Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing}, publisher={IGI Global}, city={Hershey},year={2021} }