The impact of consumer insight on social marketing campaigns: An application on antibullying campaign

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Thesis Type: Doctorate

Institution Of The Thesis: Anadolu University, SOSYAL BİLİMLER ENSTİTÜSÜ, Turkey

Approval Date: 2023

Thesis Language: English

Student: ANDREEA DIANA SIRBIE

Co-Supervisor: MESUDE CANAN ÖZTÜRK

Supervisor: Nezihe Figen Ersoy Arca