The effect of para-social relationship and influencer credibility on purchase intention in influencer marketing: A study on Tiktok followers.


Thesis Type: Postgraduate

Institution Of The Thesis: Anadolu University, AÇIKÖĞRETİM FAKÜLTESİ, Turkey

Thesis Language: English

Student: Muhammed Taqı Moheby

Supervisor: Nur Özer Canarslan