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Ethics and Legal Regulations in Marketing

Uz N. N.

  • Level of Course: Undergraduate
  • Designed Lesson Code: Süreç devam ediyor*
  • Education Type: Formal Education (Day Education)
  • Course Scope: Theoric
  • Academic Year: 2023 - 2024
  • Lesson Content:

    Ethical Theories and Models of Ethical Decision Making; Ethical Values in Business; Relationship Between Marketing and Ethics: Ethical issues in product, Ethical issues in pricing, Ethical issues in distribution, Ethical issues in marketing communication, Ethical issues in marketing research and Ethical issues in competition; Consumer Ethics; Ethics and International Marketing; Laws and Regulations on Marketing; Consumer Organizations.