Environmental and Social Sustainability in Marketing


Uz N. N.

  • Level of Course: Undergraduate
  • Designed Lesson Code: Süreç devam ediyor
  • Education Type: Formal Education (Day Education)
  • Course Scope: Theoric
  • Academic Year: 2023 - 2024
  • Lesson Content:

    Introduction to Sustainability: UN sustainable development goals, International agreements, standards and company reports related with sustainability; Environmental Sustainability Topics: Environmental pollution, Climate change, Renewable energies, Ecological footprint; Environmental Sustainability in Marketing: Green marketing, Sustainable production and consumption, Eco-labels, Waste management, Pricing, distribution and promotion of green products; Social Sustainability Topics: Poverty, Hunger, Health, Education, Gender equality; Social Sustainability in Marketing: Relationships with stakeholders, Corporate social responsibility, Fair trade, Social marketing.