Brand Personalities of Emerging Virtual Influencers Aypera And Alara X in Turkey: An Analysis Using Aaker's Scale | AVESİS

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Brand Personalities of Emerging Virtual Influencers Aypera And Alara X in Turkey: An Analysis Using Aaker's Scale

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ÖZER CANARSLAN N.

CUMHURIYET 9th INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES, 30 August 2023

Publication Type: Conference Paper / Full Text
Anadolu University Affiliated: Yes