Technology Readiness for Innovative High Tech Products How Consumers Perceive and Adopt New Technologies


DEMİRCİ A. E., ERSOY N. F.

Business Review, vol.11, no.1, pp.302-309, 2008 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 11 Issue: 1
  • Publication Date: 2008
  • Journal Name: Business Review
  • Page Numbers: pp.302-309
  • Anadolu University Affiliated: Yes