Consumer Brand Choice Behavior When Selecting a Specialty Good as a Gift An Extensive Field Study on Mobile Telephones In Eskişehir Turkey
he Business Review, Cambridge,, vol.10, 2008 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 10
- Publication Date: 2008
- Journal Name: he Business Review, Cambridge,
- Anadolu University Affiliated: Yes