CONSUMER ACCULTURATION: RESEARCH ON FOOD CONSUMPTION PATTERNS OF TURKISH IMMIGRANTS IN GERMANY

ÖZTÜRK S. A., SEVİM N.

2nd Annual EuroMed Conference of the EuroMed-Academy-of-Business, Salerno, İtalya, 26 - 28 Ekim 2009, ss.1306-1322 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Basıldığı Şehir: Salerno
  • Basıldığı Ülke: İtalya
  • Sayfa Sayıları: ss.1306-1322
  • Anahtar Kelimeler: Turkish immigrants, food consumption patterns, Germany, ethnic identification, consumer acculturation, ETHNIC-IDENTITY, IDENTIFICATION
  • Anadolu Üniversitesi Adresli: Evet

Özet

Purpose: By the end of 2007, 2.790.000 Turkish people were living in Germany and they constitute the largest ethnic group of the country. Although Turkish people have presence in Germany for about 45 years, their potential as consumers has been ignored until recently. However, they have a spending power of about 16.9 billion euro annually. Thus, the purpose of this research is to explore the consumption patterns and shopping behaviors of Turkish immigrants in Germany. We focused on the consumption and shopping of food products, and investigated whether food consumption patterns change due to the ethnic identification of immigrants.