What it means to be marketing oriented if what you sell is an artistic product

ÖZTÜRK S. A., AĞLARGÖZ F.

4th Workshop on Managing Cultural Organizations, Bolonya, Italy, 25 - 26 October 2012

  • Publication Type: Conference Paper / Full Text
  • City: Bolonya
  • Country: Italy
  • Anadolu University Affiliated: Yes