Expanding boycott repertoire: politically motivated consumer boycotts as a reaction to brands’ political alignment
JOURNAL OF CONSUMER MARKETING, vol.42, no.7, pp.1089-1101, 2025 (ESCI, Scopus)
- Publication Type: Article / Article
- Volume: 42 Issue: 7
- Publication Date: 2025
- Doi Number: 10.1108/jcm-11-2024-7392
- Journal Name: JOURNAL OF CONSUMER MARKETING
- Journal Indexes: Food Science & Technology Abstracts, Scopus, Emerging Sources Citation Index (ESCI), ABI/INFORM, Business Source Elite, Business Source Premier, Communication & Mass Media Index, Communication Abstracts, INSPEC, Psycinfo
- Page Numbers: pp.1089-1101
- Anadolu University Affiliated: Yes