Getting the Best Out of Celebrity Endorsers


ERDOĞAN B. Z., PHILIP K.

ADMAP, vol.33, no.4, pp.17-20, 1998 (Non Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 33 Issue: 4
  • Publication Date: 1998
  • Journal Name: ADMAP
  • Page Numbers: pp.17-20
  • Anadolu University Affiliated: No