Getting the Best Out of Celebrity Endorsers

ERDOĞAN B. Z., PHILIP K.

ADMAP, vol.33, no.4, pp.17-20, 1998 (Non Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 33 Issue: 4
• Publication Date: 1998
• Journal Name: ADMAP
• Page Numbers: pp.17-20
• Anadolu University Affiliated: No