Sosyal Medyadaki Yanlış Bilgiye Yönelik Kullanıcı Doğrulama Davranışlarının İncelenmesi
Türkiye İletişim Araştırmaları Dergisi, no.44, pp.148-168, 2023 (ESCI, TRDizin)
- Publication Type: Article / Article
- Publication Date: 2023
- Doi Number: 10.17829/turcom.1196015
- Journal Name: Türkiye İletişim Araştırmaları Dergisi
- Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
- Page Numbers: pp.148-168
- Open Archive Collection: AVESIS Open Access Collection
- Anadolu University Affiliated: Yes
Abstract
The rise of social media in the consumption of information and news has led to concerns about the accuracy
of the information. For this reason, the problem of misinformation, has become a subject that needs to be
investigated. In this study, verification behaviors for false or suspicious information in social media were examined. The model proposed within the framework of the Elaboration Likelihood Model and the Theory
of Planned Behavior were analyzed by Structural Equation Modeling. As a result of the analysis, hypotheses
regarding the effect of systematic information processing and information quality factors, which are the
central route, on attitude were accepted. While the hypotheses developed for the effect of source credibility
and message interaction level, which are determined as peripheral route, on attitude were accepted, the
other peripheral factor, homophily hypothesis, was rejected. In addition, it was found that there was a
positive relationship between attitude and perceived behavioral control and verification intention, while
subjective norms had no effect on intention.