emotional appelas are used in social advertising: Content analysis on Turkish case

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Copy For Citation

YILMAZ R. A., ÖZTÜRK M. C.

ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES, vol.3, no.3, pp.74-90, 2013 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 3 Issue: 3
• Publication Date: 2013
• Journal Name: ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES
• Page Numbers: pp.74-90
• Anadolu University Affiliated: Yes