A Critical Overview of Social Marketing in Asia

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Pang B., Deshpande S. A., Nguyen T., Kim J., Almosa Y. A., Arif A., ...Daha Fazla

SOCIAL MARKETING QUARTERLY, cilt.27, sa.4, ss.302-323, 2021 (ESCI, Scopus)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 27 Sayı: 4
  • Basım Tarihi: 2021
  • Doi Numarası: 10.1177/15245004211053847
  • Dergi Adı: SOCIAL MARKETING QUARTERLY
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Psycinfo, Public Affairs Index, DIALNET
  • Sayfa Sayıları: ss.302-323
  • Anahtar Kelimeler: Asia, social marketing history, culture, governance, documentation, training, PHYSICAL-ACTIVITY, POPULATION, RESIDENTS, HEALTH, MYTHS
  • Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
  • Anadolu Üniversitesi Adresli: Evet

Özet

Background Social marketing has been used in Asia to combat various social issues (Deshpande & Lee (2013). However, our understanding of social marketing awareness, adaptation, and achievement in Asian countries is limited.