A Critical Overview of Social Marketing in Asia

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Pang B., Deshpande S. A., Nguyen T., Kim J., Almosa Y. A., Arif A., ...More

SOCIAL MARKETING QUARTERLY, vol.27, no.4, pp.302-323, 2021 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 27 Issue: 4
  • Publication Date: 2021
  • Doi Number: 10.1177/15245004211053847
  • Journal Name: SOCIAL MARKETING QUARTERLY
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Psycinfo, Public Affairs Index, DIALNET
  • Page Numbers: pp.302-323
  • Keywords: Asia, social marketing history, culture, governance, documentation, training, PHYSICAL-ACTIVITY, POPULATION, RESIDENTS, HEALTH, MYTHS
  • Anadolu University Affiliated: Yes

Abstract

Background Social marketing has been used in Asia to combat various social issues (Deshpande & Lee (2013). However, our understanding of social marketing awareness, adaptation, and achievement in Asian countries is limited.