A Critical Overview of Social Marketing in Asia

Creative Commons License

Pang B., Deshpande S. A., Nguyen T., Kim J., Almosa Y. A., Arif A., ...Daha Fazla

SOCIAL MARKETING QUARTERLY, cilt.27, sa.4, ss.302-323, 2021 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 27 Sayı: 4
  • Basım Tarihi: 2021
  • Doi Numarası: 10.1177/15245004211053847
  • Dergi Adı: SOCIAL MARKETING QUARTERLY
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Psycinfo, Public Affairs Index, DIALNET
  • Sayfa Sayıları: ss.302-323
  • Anahtar Kelimeler: Asia, social marketing history, culture, governance, documentation, training, PHYSICAL-ACTIVITY, POPULATION, RESIDENTS, HEALTH, MYTHS
  • Anadolu Üniversitesi Adresli: Evet

Özet

Background Social marketing has been used in Asia to combat various social issues (Deshpande & Lee (2013). However, our understanding of social marketing awareness, adaptation, and achievement in Asian countries is limited.