SOCIAL MARKETING QUARTERLY, vol.27, no.4, pp.302-323, 2021 (ESCI)
Article / Article
SOCIAL MARKETING QUARTERLY
Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Psycinfo, Public Affairs Index, DIALNET
Asia, social marketing history, culture, governance, documentation, training, PHYSICAL-ACTIVITY, POPULATION, RESIDENTS, HEALTH, MYTHS
Anadolu University Affiliated:
Background Social marketing has been used in Asia to combat various social issues (Deshpande & Lee (2013). However, our understanding of social marketing awareness, adaptation, and achievement in Asian countries is limited.