Examining the relationships between mindfulness, eudaimonic and hedonic experiences, place attachment, loyalty: the moderating role of flow

Karagöz D., Kama S., Uysal M.

JOURNAL OF LEISURE RESEARCH, 2024 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Publication Date: 2024
  • Doi Number: 10.1080/00222216.2024.2305782
  • Journal Name: JOURNAL OF LEISURE RESEARCH
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ASSIA, International Bibliography of Social Sciences, Periodicals Index Online, ABI/INFORM, Agricultural & Environmental Science Database, CAB Abstracts, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index
  • Anadolu University Affiliated: Yes

Abstract

This study aims to understand the relationships among visitors' mindfulness, eudaimonic experience, hedonic experience, place attachment, and loyalty with a moderation role of flow within the context of visiting a museum. Data was collected from museum visitors and analyzed via PLS-SEM analysis. Findings indicate that visitors' mindfulness (attention, awareness, non-judgment, and curiosity) positively and directly affects their eudaimonic and hedonic experiences. Visitors' eudaimonic experiences have an effect on hedonic experience and place attachment. Hedonic experience and place attachment in turn affect loyalty. Furthermore, flow moderates the impact of mindfulness on eudaimonic and hedonic experiences. Theoretical and practical implications are discussed.