THE FACTORS WHICH LEAD BRANDS TO USE SOCIAL MEDIA IN EXTERNAL CORPORATE COMMUNICATION


EMEKSİZ G. İ.

Proceedings of the 48th International Academic Conference, Copenhagen, Kopenhag, Denmark, 24 - 27 June 2019, pp.51

  • Publication Type: Conference Paper / Summary Text
  • Doi Number: 10.20472/iac.2019.048.013
  • City: Kopenhag
  • Country: Denmark
  • Page Numbers: pp.51
  • Anadolu University Affiliated: Yes