Demographic change and operationalization of the landscape in tourism planning: Landscape perceptions of the Generation Z

Ilhan O. A., Özoğul Balyalı T., GÜNAY AKTAŞ S.

TOURISM MANAGEMENT PERSPECTIVES, vol.43, 2022 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 43
  • Publication Date: 2022
  • Doi Number: 10.1016/j.tmp.2022.100988
  • Journal Name: TOURISM MANAGEMENT PERSPECTIVES
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, CAB Abstracts, Index Islamicus
  • Keywords: Tourism planning, Tourism geography, Tourism landscape, Generation Z, Fieldwork, CONSUMER-BEHAVIOR, MILLENNIALS, TRAVEL, EXPERIENCES, SIVRIHISAR, VALUES
  • Anadolu University Affiliated: Yes

Abstract

This study focuses on Generation Z, which is one of the most intriguing groups in terms of the future of tourism. The research questions of this study focus on what the landscape components that attract the attention of Generation Z in a tourism destination embrace, and how this interest can be operationalized in the tourism planning of that destination. The research was designed with an interpretive approach as the perceptions regarding landscape will differ according to the social location of the tourists. On-site observation studies were conducted with volunteer members from Generation Z, data being collected, and then analyzed with content analysis. The main findings of the study are as follows: Generation Z members enjoy interacting with local residents at a destination; they find traditional architecture and everyday-life interesting; and morphology, one of the natural environmental characteristics, is fascinating to Generation Z.