EXPLORING THE IMPACT OF ETHNOCENTRISM ON COUNTRY AND BRAND IMAGE: THE CASE OF PEUGEOT

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ERDOĞAN B. Z., AYDIN B., Kırmızı D.

Research Journal of Busines and Management, vol.8, no.1, pp.37-50, 2021 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 8 Issue: 1
• Publication Date: 2021
• Doi Number: 10.17261/pressacademia.2021.1392
• Journal Name: Research Journal of Busines and Management
• Page Numbers: pp.37-50
• Anadolu University Affiliated: Yes