Usage of e-loyalty programs in hospitality industry


YÜKSEK G., KIRANT YOZCU Ö.

in: e Consumers in the Era of New Tourism, SEZGİN, ERKAN, Editor, SPRINGER, pp.35-52, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: SPRINGER
  • Page Numbers: pp.35-52
  • Editors: SEZGİN, ERKAN, Editor
  • Anadolu University Affiliated: Yes