This report concens morphological, chemical and indumentum characteristes of Rhododendron luteum Sweet collected from Ordu province. A detailed description of the species has been prepared and compared with that published in the Flora of Turkey of Davis in a tabular form. The description in supported by drawings and original photographs. Chemical composition of the head space odour of the plant material was elucidated. Indumentum characteristics were investigated and their SEM photographs were taken.