Consumer ethics: A cross-cultural study of the ethical beliefs of Turkish and American consumers

Rawwas M., Swaidan Z., Oyman M.

JOURNAL OF BUSINESS ETHICS, cilt.57, sa.2, ss.183-195, 2005 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 57 Sayı: 2
  • Basım Tarihi: 2005
  • Doi Numarası: 10.1007/s10551-004-5092-7
  • Dergi Adı: JOURNAL OF BUSINESS ETHICS
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.183-195
  • Anahtar Kelimeler: consumer ethics, idealism, relativism Machiavellianism, cross cultural, USA, Turkey, MARKETING ETHICS, ORGANIZATIONAL CONSEQUENCES, SALESFORCE SUPERVISION, FINAL CONSUMER, MACHIAVELLIANISM, INDIVIDUALISM, COLLECTIVISM, PERCEPTIONS, MORALITY, MANAGERS
  • Anadolu Üniversitesi Adresli: Evet

Özet

The ethical climate in Turkey is beset by ethical problems. Bribery, environmental pollution, tax frauds, deceptive advertising, production of unsafe products, and the ethical violations that involved politicians and business professionals are just a few examples. The purpose of this study is to compare and contrast the ethical beliefs of American and Turkish consumers using the Ethical Position Questionnaire (EPQ) of Forsyth (1980), the Machiavellianism scale, and the Consumer Ethical Practices of Muncy and Vitell questionnaire (MVQ). A sample of 376 subjects that consists of American consumers (n = 188) and Turkish consumers (n = 199) was used to compare the ethical beliefs and practices of the two samples. The MANOVA results for the two nationality groups found that five out of six criterion variables differed between the two groups. The implications of this study are intended to assist marketers to develop strategies that suit a particular market and lessen their risk of entry.