Comparative content analysis of the websites of gastronomy cities rewarded by unesco creative cities network

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Bütün S., Önçel S.

Geojournal of Tourism and Geosites, cilt.26, sa.3, ss.831-848, 2019 (Scopus) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 26 Sayı: 3
  • Basım Tarihi: 2019
  • Doi Numarası: 10.30892/gtg.26313-401
  • Dergi Adı: Geojournal of Tourism and Geosites
  • Derginin Tarandığı İndeksler: Scopus
  • Sayfa Sayıları: ss.831-848
  • Anahtar Kelimeler: Creative cities network, Destination promotion, Gastronomy city, UNESCO, Web content analysis
  • Anadolu Üniversitesi Adresli: Evet

Özet

© 2019 Editura Universitatii din Oradea. All rights reserved.This study aims to evaluate the written and visual materials in the web sites of 26 cities that joined the Creative Cities Network under the category of gastronomy. Comparative content analysis was used for the purpose of the study to evaluate the official websites of gastronomy-themed cities. The websites of the cities were examined in terms of design, functionality, communication and interaction features, destination promotion and gastronomy promotion. The findings revealed that gastronomy cities, which accept creativity as a strategic factor in economic social and cultural sustainable development missions, do not have convenient and adequate contents. Further the results showed that the websites of these cities were insufficient in terms of design and functionality. It was also found that the promotion of the destinations was inadequate compared to gastronomical values. Conclusions were drawn on the basis of findings.