CSR As A Tool To Cope With Economic Crises: The Case Of TEI

DURMAZ V., ATEŞ S. S., Duman G.

7th International Strategic Management Conference, Paris, France, 30 June - 02 July 2011, vol.24, (Full Text) identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 24
  • Doi Number: 10.1016/j.sbspro.2011.09.098
  • City: Paris
  • Country: France
  • Keywords: Corporate social responsibility, the economic crises, aviation industry, TEI, human resource strategies, CORPORATE SOCIAL-RESPONSIBILITY
  • Anadolu University Affiliated: Yes

Abstract

This paper builds upon the existing literature by firstly illustrating the corporate social responsibility as a general concept and secondly exploring how this model is applied to cope with economic crises in TEI. In this paper it is aimed to examine the impacts of voluntary CSR projects on TEI's both financial performance and human recourse motivations by using a semi-structured interview.