7th International Strategic Management Conference, Paris, France, 30 June - 02 July 2011, vol.24, (Full Text)
This paper builds upon the existing literature by firstly illustrating the corporate social responsibility as a general concept and secondly exploring how this model is applied to cope with economic crises in TEI. In this paper it is aimed to examine the impacts of voluntary CSR projects on TEI's both financial performance and human recourse motivations by using a semi-structured interview.