The Effects of Word-of-Mouth Communication on Attitudes towards Product Evaluations: A Descriptive Research on Turkish University Students


YILMAZ R. A.

2008 Summer Global Conference on Business and Finance, 28 - 31 Mayıs 2008

  • Yayın Türü: Bildiri
  • Anadolu Üniversitesi Adresli: Evet