Activities and experiences that define the individual and emphasize one’s identity are considered a strong psychological predictor that improves visitors’ sense of well-being subjectively and objectively and increases life satisfaction. However, the concept of identity has not received enough attention in the context of tourism and travel research. Therefore, within the scope of this study, self, personal identity, and travel experiences are examined in depth through the concept of self-identification in relation to hedonia and eudaimonia. This study focuses on self-identification with tourism experiences and its hedonic and eudaimonic consequences from the perspective of eudaimonic identity theory and positive psychology. When individuals engage in experiences that define their identity and self-identification these experiences, it is more likely to experience hedonic and eudaimonic well-being. Discussions and implications for destination marketers and suggestions for future research are provided.