How Foreign Branding Affect Brand Personality and Purchase Intention?

ÖZTÜRK S. A., ÖZATA F. Z., AĞLARGÖZ F.

International Institute of Social and Economic Sciences (IISES 2015), Viyana, Austria, 21 - 24 June 2015, pp.283-299

  • Publication Type: Conference Paper / Full Text
  • City: Viyana
  • Country: Austria
  • Page Numbers: pp.283-299
  • Anadolu University Affiliated: Yes