Strategic Diversity Management Initiatives: A Descriptive Study

BESLER S., Sezerel H.

8th International Strategic Management Conference, Barcelona, Spain, 21 - 23 June 2012, vol.58, pp.624-633 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 58
  • Doi Number: 10.1016/j.sbspro.2012.09.1040
  • City: Barcelona
  • Country: Spain
  • Page Numbers: pp.624-633
  • Keywords: Diversity management, Employee's perception
  • Anadolu University Affiliated: Yes


The study presents a brief literature on diversity management, affirmative action, and equal employment opportunity concepts perspectives, and explores how diversity management takes place in the hotel industry via websites of the biggest hotel groups in Turkey. Recent strategic human resources strategies have reoriented from addressing the average employee stereotype to the employee with diversified skills, backgrounds, cultural competencies and the effects of globalization identities, organization are confronted with the challenge of recognizing and managing diversity. In the study, diversity related human resource management statements and diversity management statements within the given literature are taken into account and interpreted. Data suggests that regarding preceding studies, the biggest hotels groups in Turkey generally do not communicate with the internal and external shareholders about diversity-related issues. Out of 15 entities, only one organization with domestic-based capital has mentioned statements and all the foreign capital organizations have in their websites, but not in Turkish.