Discovering banner blindness for different banner formats: An eye-tracking study

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İspir N. B., Kılıç D., Atar G. M.

CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES, no.64, 2023 (ESCI)

• Publication Type: Article / Article
• Publication Date: 2023
• Doi Number: 10.26650/connectist2023-1055771
• Journal Name: CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES
• Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
• Anadolu University Affiliated: Yes