Research Information System
in: Organizational Change, Innovation, and Consumer Behavior in the Digital Economy, Vladimir Simovic,Mehtap Özşahin,Alper Erturk, Editor, IGI Global, Pennsylvania, pp.59-88, 2026
The study examines the impact of organizational resilience on the success of micro family businesses. The case study design from qualitative research methods has been adopted. The research examines the challenges faced by micro-enterprises, the activities that enable them to survive, and how organizational resilience affects this process, using the example of a successful family business operating in the food sector. This business operating in Eskişehir, Türkiye, has an atypical life cycle that differs from the focus of current research. Despite facing challenges such as economic crises, increasing market competition, supply chain issues, spatial disadvantages, and the risk of failing to institutionalize, it has managed to survive thanks to the resilience and adaptability it has developed. Internal factors, such as family solidarity, intergenerational continuity, and servant and charismatic leadership, have shaped organizational resilience in interaction with external dynamics, including social media, local government support, government policies, and changing consumer behavior.