Antecedents and Measurement of Brand Commitment and Behavioural Loyalty

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Copy For Citation

DOĞAN ÇİFCİ S., ERDOĞAN B. Z.

Journal of Customer Behaviour, vol.15, no.4, pp.321-336, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 15 Issue: 4
• Publication Date: 2016
• Journal Name: Journal of Customer Behaviour
• Page Numbers: pp.321-336
• Anadolu University Affiliated: Yes