Antecedents and Measurement of Brand Commitment and Behavioural Loyalty

DOĞAN ÇİFCİ S., ERDOĞAN B. Z.

Journal of Customer Behaviour, vol.15, no.4, pp.321-336, 2016 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 15 Issue: 4
  • Publication Date: 2016
  • Journal Name: Journal of Customer Behaviour
  • Page Numbers: pp.321-336
  • Anadolu University Affiliated: Yes