Using of Marketing Communication for Distance Education Institutions

Yilmaz R. A.

TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION, vol.6, no.2, pp.8-15, 2005 (ESCI) identifier

  • Publication Type: Article / Editorial Material
  • Volume: 6 Issue: 2
  • Publication Date: 2005
  • Journal Name: TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.8-15
  • Anadolu University Affiliated: Yes

Abstract

Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous amount of emphasis and attention.