Using of Marketing Communication for Distance Education Institutions


Yilmaz R. A.

TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION, cilt.6, sa.2, ss.8-15, 2005 (ESCI) identifier

  • Yayın Türü: Makale / Editöre Mektup
  • Cilt numarası: 6 Sayı: 2
  • Basım Tarihi: 2005
  • Dergi Adı: TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.8-15
  • Anadolu Üniversitesi Adresli: Evet

Özet

Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous amount of emphasis and attention.