The optimal time-lag for media's third-level agenda-setting effect


YÜKSEL E., KOÇAK A., Dingin A. E.

CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES, sa.66, ss.231-248, 2024 (ESCI) identifier

Özet

Third-level (or network) agenda-setting research investigates the similarity between the links of thought that occur about issues or people in individuals' minds and their links in media content. One of the most important questions in this area of research involves the time that is required for the level of importance of an issue on the media agenda to optimally determine the level of importance of that issue on the public agenda. This study examines eight issues that stand out on the agenda based on data from Y & uuml;ksel et al. (2022). The research monitored the three most-watched television main news bulletins (FOX, Show, ATV), three newspapers with the highest circulation (S & ouml;zc & uuml;, Sabah, H & uuml;rriyet), and the three Internet news sites with the highest reach (ensonhaber.com, mynet.com.tr, milliyet.com.tr) between April 1-September 30, 2021 and identified the media agenda network connections through content analysis. Also, the study conducted two separate surveys between July 1-15, 2021 and October 1-15, 2021 among a sample of 2.401 households in 12 provinces representing the population of T & uuml;rkiye to measure the links in public thought. The findings indicate six weeks to mostly be the time required for the highest similarity to media network connections to occur in the public mind on a specific issue