Word of Mouth versus Electronic Word of Mouth: A Comparative Systematic Review of Motivations

Arif A., ERDOĞAN B. Z.

MMRA Marketing Congress, Turkey, 1 - 04 May 2019, pp.936-958

  • Publication Type: Conference Paper / Full Text
  • Country: Turkey
  • Page Numbers: pp.936-958
  • Anadolu University Affiliated: Yes