Word of Mouth versus Electronic Word of Mouth: A Comparative Systematic Review of Motivations
Copy For Citation
Arif A., ERDOĞAN B. Z.
MMRA Marketing Congress, Turkey, 1 - 04 May 2019, pp.936-958
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Publication Type:
Conference Paper / Full Text
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Country:
Turkey
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Page Numbers:
pp.936-958
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Anadolu University Affiliated:
Yes