Optimal Deneyimler Psikolojisi
in: Pazarlama Teorileri, Mehmet İsmail Yağcı, Serap Çabuk, Editor, Mediacat, Kapital Medya, İstanbul, pp.251-264, 2014
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2014
- Publisher: Mediacat, Kapital Medya
- City: İstanbul
- Page Numbers: pp.251-264
- Editors: Mehmet İsmail Yağcı, Serap Çabuk, Editor
- Anadolu University Affiliated: Yes